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Product Descriptions Written for SEO, Conversion and Scale
AI-assisted product description writing, reviewed by human editors — SEO-optimised, on-brand copy produced at catalogue scale instead of one product at a time.
Quick answer: AI product description services use AI to draft SEO-optimised, on-brand product copy at speed, with every description reviewed and edited by a human before it goes live. This makes it realistic to properly write descriptions for a full catalogue of 100, 1,000 or more products, rather than leaving most of them thin or copied from a supplier feed.
Contents
Why Description Quality Affects Both Rankings and Conversion
Thin or duplicate product descriptions — especially copy pulled straight from a supplier or manufacturer feed — are one of the most common reasons ecommerce category and product pages fail to rank. Search engines can’t differentiate your page from every other retailer using the same manufacturer text, and customers get a generic page that does nothing to answer their actual questions.
Well-written descriptions do two jobs at once: they give search engines unique, keyword-relevant content to index, and they give customers the specific details — materials, dimensions, use cases, what makes this version different — that actually move a purchase decision forward. Most stores know this and still don’t do it properly, purely because rewriting hundreds or thousands of descriptions by hand is too slow and expensive to justify.
Our Process: AI Drafting + Human Editing
- You provide product data (specs, features, existing copy, target keywords if known)
- AI drafts an initial description matched to your brand tone and SEO requirements
- A human editor reviews, corrects and refines every single description before delivery
- Descriptions are delivered in a format ready to upload to WooCommerce or Magento
Sample Before & After
Before (typical supplier copy):
“Ceramic plant pot. 20cm. Suitable for indoor plants. Available in grey.”
After:
“A 20cm ceramic plant pot in matte grey, sized for medium houseplants like monstera or peace lily. The wide base and drainage hole help prevent root rot, while the understated finish suits both modern and minimalist interiors. Pairs well with our matching plant stand for a complete display.”
The second version gives search engines genuinely unique content to index and gives the customer the specific detail (drainage, sizing, styling) that a one-line spec sheet never does.
Working at Catalogue Scale
Pricing and turnaround depend on catalogue size and how much product data you can provide upfront — a small, well-documented catalogue is quicker to turn around than a large one with inconsistent source data. As a general guide:
| Catalogue size | Typical approach | Turnaround |
|---|---|---|
| Under 50 SKUs | Full manual review on every description | 3–5 working days |
| 50–500 SKUs | Batched delivery with review at each stage | Rolling batches, 1–2 weeks per batch |
| 500+ SKUs | Phased catalogue-wide rollout, prioritised by top-selling/highest-traffic products first | Ongoing programme, agreed to your timeline |
Get a free sample description first — it’s the fastest way to judge quality and get an accurate quote for your specific catalogue.
Frequently Asked Questions
Both — AI produces the first draft at speed, and every single description is reviewed and edited by a person before delivery. Nothing goes live unchecked.
Yes — we work from examples of your existing copy and any brand guidelines to keep new descriptions consistent with how you already sound.
Yes, where you can provide target keywords or we can research them as part of the project — each description is written with a specific search intent in mind, not just generic marketing copy.
We phase the work, typically prioritising your highest-traffic or highest-revenue products first so you see impact sooner rather than waiting for the whole catalogue to finish.
It depends on batch size and how complete your product data is — see the table above for a general guide, or ask for a specific timeline in your free sample request.
Both are built in together — keyword relevance and search intent are part of the brief for every description, not an extra add-on.
See the Difference in Your Own Product Copy
Send us one product and we’ll write a free sample description — no obligation.
Also Consider
Pair better copy with better imagery — our AI Product Photography service produces studio-quality images from your existing photos.
Part of Our AI Ecommerce Services
See the full range of AI-powered services built to increase sales, cut costs and save your team time.