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Get Found in ChatGPT, Google AI Overviews and AI-Assisted Search
AI search optimisation (GEO) services that get your brand cited by ChatGPT, Google AI Overviews, Bing Copilot and other AI-assisted search engines — not just ranked in a list of blue links.
Quick answer: AI Search Optimisation — also called Generative Engine Optimisation (GEO) — is the practice of structuring your website and content so AI systems such as ChatGPT, Google AI Overviews, Perplexity and Bing Copilot can find, trust and cite your business when answering customer questions. It relies on structured data, clear entity signals and well-organised content, and it is measured by citations and AI-referred traffic rather than ranking position alone.
Contents
Why Traditional SEO Alone No Longer Covers How Customers Search
Google now shows an AI-generated answer above the normal results on a large and fast-growing share of searches, and a growing number of people are asking ChatGPT, Perplexity or Copilot a question directly instead of typing it into Google at all. Both routes can send you a customer — or send that customer to a competitor — without you ever appearing in a traditional list of ten blue links.
Here is the part that catches most businesses out: ranking first on Google does not guarantee you get cited in an AI Overview or a ChatGPT answer. Independent research has found that only a small minority of AI Overview citations come from pages that also rank in the top 10 organic results. Traditional SEO and AI search visibility are now genuinely separate disciplines, built on different signals, and most UK businesses are only investing in one of them.
What AI Search Optimisation Actually Involves
AI engines do not read your site the way a person does. They read entities — the recognisable things your content describes (your business, your products, your services, the topics you’re an authority on) — and how those things relate to each other. The clearer and more consistent those signals are across your site, the more confidently an AI system can verify who you are and decide you’re safe to cite.
In practice that means combining technical structured data with content that is written to be quoted: clear, direct answers near the top of the page, real statistics and examples, and a logical content structure an AI system can parse quickly.
Traditional SEO vs AI Search Optimisation
| Traditional SEO | AI Search Optimisation (GEO) | |
|---|---|---|
| Primary goal | Rank in the top 10 organic results | Be cited as a trusted source in an AI-generated answer |
| Key signals | Backlinks, keywords, domain authority | Structured data, entity clarity, topical depth, citations |
| Success measured by | Ranking position, organic traffic | Citation frequency, AI-referred traffic, brand mentions |
| Content rewarded | Long-form, keyword-optimised pages | Clear, quotable, fact-based answers with strong structure |
Our Approach
Structured Data
We implement JSON-LD schema (Organization, Service, Product, FAQPage and more) across your site so AI systems can extract clear, structured facts about your business rather than having to guess from unstructured text.
Entity Optimisation
We make sure your brand, products and services are described consistently everywhere they appear — on your site, in directories, on social profiles and in press — so AI systems can confidently connect the dots and treat you as an established, verifiable entity.
Content Architecture
Pages are restructured so the direct answer to a likely question appears near the top, backed by supporting detail underneath — the format AI systems are most likely to lift and cite.
Topic Clustering
We group related content into clusters (a pillar page plus supporting articles) so AI systems can see topical depth, not just a single isolated page.
Citation Optimisation
We build genuinely quotable content — real data, named examples, clear statistics — because AI systems cite sources that are easy to verify and easy to quote.
How We Measure Success
Because AI search does not use a ranking position in the way Google search does, we track a different set of metrics: how often your brand is cited in AI-generated answers for your target topics, referral traffic arriving from AI platforms, and branded search volume (a strong indicator that AI-driven exposure is translating into people actively looking for you by name). We report on these alongside your existing SEO metrics, not instead of them.
Is This Right for Your Business?
This service is built for UK businesses who want to be found by the growing number of customers researching purchases through ChatGPT, Google AI Overviews and similar tools — particularly ecommerce brands, service businesses with clear expertise to demonstrate, and any business already investing in SEO who wants to protect that investment against how search is changing.
Frequently Asked Questions
Traditional SEO is about ranking in Google’s list of organic results. AI search optimisation is about being cited as a source inside an AI-generated answer — on Google AI Overviews, ChatGPT, Perplexity or Bing Copilot. They share some foundations but use different signals and are measured differently, so they need to be worked on together, not as substitutes for one another.
No one can guarantee citation in any AI system — the same way no agency can honestly guarantee a #1 Google ranking. What we can do is put in place the structured data, entity clarity and content quality that the evidence shows meaningfully increases citation likelihood.
We track citation frequency across major AI platforms for your key topics, AI-referred traffic in your analytics, and branded search volume growth. These are reported monthly alongside your usual SEO metrics.
It works alongside it. Good technical and content SEO remains the foundation; AI search optimisation adds the structured data and entity work on top so the same content can also perform in AI-generated answers.
Our approach covers Google AI Overviews, ChatGPT, Perplexity and Bing Copilot — the platforms driving the large majority of AI-assisted search traffic in the UK today.
Ready to Be Found by AI Search?
Book a free, no-obligation AI Search Visibility Review and see exactly where your brand stands today.
Part of Our AI Ecommerce Services
AI Search Optimisation is one part of a broader set of AI-powered ecommerce services we offer, from product imagery to workflow automation.