Instagram Marketing

Instagram Marketing Agency

Instagram is no longer just for personal use, it has become a global marketing phenomenon with big brands prepared to pay huge sums of money for celebrity endorsements. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers and orients marketing activities around these influencers.

Strategies for Effective Instagram Campaigns

Instagram boasts over 1 billion active users, with 90% following at least one business. The platform sees over 200 million business profile visits daily. Additionally, Instagram ads can reach up to 928.5 million users, making it a powerful tool for brand engagement and consumer outreach.

Instagram Marketing – what is it and why is it important

A simple fact is that 80% of users follow the businesses they love on Instagram. With Photo Ads, Video Ads, Carousel Ads & Stories Ads, there is a huge variety of options available to help promote your products or services

Brands like Kylie Jenner have generated millions from Influencer marketing on Instagram. What do you think would happen if we could place your products with someone (also known as an “influencer”) with 10,000, 100,000s or even 1M+ followers…Tons of people will buy and your return on investment would be mind-blowing!

How we drive results using Instagram Ads

1. Goal Setting
1. Planning and Expectations

With all new clients it is important for us to understand your business, your expectations and gain insights into the type of customer that buys your products.

Are you simply looking to increase brand awareness, perhaps you want to increase customer engagement or showcase your products and services?

When our team has a clear understanding of your needs, we will discuss specific content themes and possible subjects for your images and videos.

1. Goal Setting
2.Budget
2. Determine Influencer Costs

With all new clients it is important for us to understand your business, your expectations and gain insights into the type of customer that buys your products.

Are you simply looking to increase brand awareness, perhaps you want to increase customer engagement or showcase your products and services?

When our team has a clear understanding of your needs, we will discuss specific content themes and possible subjects for your images and videos.

2.Budget
Instagram Influencers
3. Influencers
3. Finding The Right Influencers

Finding the right influencers to help promote your business is more than just comparing the number of followers they have.

Your brand, like all others, will have an identity that needs to be aligned with the influencer you choose. Get this wrong and the influencer's audience will quickly spot the disconnect and switch off from the product offering and you will see very few conversions for your time and money.

Using in-house tools not only do we look at audience size and number of followers but we also look at engagement ratio. There is little point using an influencer with 100’s of thousands of followers if their audience does not interact with posts, stories and videos. Influencers who have a good relationship with their followers are much more likely to “influence” the buying process.

3. Influencers
Instagram Influencers
creative influencer ads
4. Creative Design
4. Create Great Ads
A simple way to measure the success of any Ad will be the level of engagement it receives. A good engagement does not necessarily correlate to high conversions but if the audience is moved to comment then they are also likely to follow the call to action. 1. Picture Ads - is one simple photo in landscape or square format. Look out for new interactive navigation ads 2. Multi Photo Carousel Ads -Can have anywhere from two to ten images and/or videos that users can view by swiping through. 3. Video Ads - videos can be up to 60 seconds long and shot in landscape or square format. 4. Slideshow Ads -similar to video ads in that they appear as a video in users’ feeds. These ads, however, are made up of a series of still images which play as a video, much like a slideshow. You can add text and audio to your Slideshow Ads. 5. Stories Ads -This format is becoming increasing in popularity with almost a third of all businesses using.
4. Creative Design
creative influencer ads
optimise and reporting
5. Analytics and Adjustment
5. Optimise & Reporting

A professionally managed Instagram campaign will have at its core the ability to tweak and refine to achieve the best return on the client’s investment.

A/B split testing compares small variations to ascertain which aspects work the best.

5. Analytics and Adjustment
optimise and reporting

1. Planning and expectations

With all new clients it is important for us to understand your business, your expectations and gain insights into the type of customer that buys your products.

Are you simply looking to increase brand awareness, perhaps you want to increase customer engagement or showcase your products and services?

When our team has a clear understanding of your needs, we will discuss specific content themes and possible subjects for your images and videos.

2. Determine Influencer Costs

With all new clients it is important for us to understand your business, your expectations and gain insights into the type of customer that buys your products.

Are you simply looking to increase brand awareness, perhaps you want to increase customer engagement or showcase your products and services?

When our team has a clear understanding of your needs, we will discuss specific content themes and possible subjects for your images and videos.

3. Finding The Right Influencers

Finding the right influencers to help promote your business is more than just comparing the number of followers they have.

Your brand, like all others, will have an identity that needs to be aligned with the influencer you choose. Get this wrong and the influencer’s audience will quickly spot the disconnect and switch off from the product offering and you will see very few conversions for your time and money.

Using in-house tools not only do we look at audience size and number of followers but we also look at engagement ratio. There is little point using an influencer with 100’s of thousands of followers if their audience does not interact with posts, stories and videos. Influencers who have a good relationship with their followers are much more likely to “influence” the buying process.

Instagram Influencers

4. Create Great Ads

A simple way to measure the success of any Ad will be the level of engagement it receives. A good engagement does not necessarily correlate to high conversions but if the audience is moved to comment then they are also likely to follow the call to action. 1. Picture Ads – is one simple photo in landscape or square format. Look out for new interactive navigation ads 2. Multi Photo Carousel Ads –Can have anywhere from two to ten images and/or videos that users can view by swiping through. 3. Video Ads – videos can be up to 60 seconds long and shot in landscape or square format. 4. Slideshow Ads –similar to video ads in that they appear as a video in users’ feeds. These ads, however, are made up of a series of still images which play as a video, much like a slideshow. You can add text and audio to your Slideshow Ads. 5. Stories Ads –This format is becoming increasing in popularity with almost a third of all businesses using.
creative influencer ads

5. Optimise & Reporting

A professionally managed Instagram campaign will have at its core the ability to tweak and refine to achieve the best return on the client’s investment.

A/B split testing compares small variations to ascertain which aspects work the best.

optimise and reporting

The Cost Of Instagram Marketing

The cost of Instagram marketing can vary significantly depending on several factors. For cost-per-click (CPC) advertising, the average cost ranges from £0.5 to £3 per click for competitive industries like fashion and home[1]. Under the cost-per-thousand-impressions (CPM) model, costs are around £6.70 per 1,000 impressions. Most companies spend under £5,000 per month on Instagram ads, while larger tech companies and agencies may spend over £50,000.

Influencer marketing costs can range from $50 to $200 per sponsored post, depending on the influencer’s experience and following. For organic marketing efforts, tools like Hootsuite offer paid plans starting at around $50 per month for scheduling, analytics, and other features.

Ultimately, the cost depends on your goals, audience, and marketing strategies. Paid advertising allows you to reach a targeted audience, while influencer marketing leverages existing followers. Organic efforts require consistent, high-quality content but have lower direct costs.